Paid search,
built on intent.
Search and Shopping campaigns that turn people already looking for what you sell into measurable revenue, not just clicks.
- Who it's for
- Businesses that need results without waiting months for SEO.
- What you get
- Search and Shopping campaigns built around buying intent.
- Where it starts
- An audit, so a figure follows what's actually needed.
- Experience
- Over ten years running paid search.
Quick results,
while SEO compounds.
SEO builds organic reach, but that can take months. Businesses carrying stock and overhead, like online shops, don't always have that long to wait. Paid search puts you in front of buyers now.
Paid search, run end to end.
From the first keyword to the report that says what it earned.
Campaign strategy
Keyword and audience research built around what people actually search for before they buy.
Search & Shopping
Google and Bing campaigns structured so budget goes to the terms that convert.
Landing pages
Pages built to match the ad and the intent behind the click, not a shared homepage.
Bid & budget management
Spend moved toward what is working, away from what is not, checked weekly rather than left to run.
Audience and intent monitoring
Checked daily: who the campaigns are actually reaching, how they behave once they land, and whether the keywords still match real buying intent.
Reporting
Clear, plain-language reporting on cost per lead and return, not a dashboard nobody reads.
How a campaign runs.
What depends on you: access to the ad account and the site, and a clear idea of what a good lead or sale is worth.
Audit
The account if there is one, the market if there is not: search terms, click costs, and what already converts.
Structure
Campaigns grouped by what people are searching for, each matched to a page built for that search.
Launch
Live once conversion tracking is checked, so spend is measured from the first click.
Optimise
Checked weekly: budget moved toward what is working, wasted searches excluded, results reported plainly.
Questions about Google Ads.
Why not just do SEO instead?
SEO builds real organic reach, but that takes months to show up. Paid search puts you in front of buyers today, which matters most for businesses like online shops that can't sit on stock and overhead while rankings slowly climb.
What does Google Ads management cost?
It depends on how many campaigns are running, how much of the account already exists versus needs building from scratch, and your own ad spend on top of that. A figure follows an audit, not the other way round.
Is my budget enough for Google Ads?
It depends on cost per click in your industry more than on a fixed number. Some searches cost a few dollars a click; others run well past $50. The same monthly budget buys a very different number of clicks depending on what you sell, which is part of what the audit works out before any campaign goes live.
Who actually manages my account?
Whoever builds your campaigns is who runs them week to week. There's no junior taking over after the pitch and no account manager relaying updates from someone else's work.
Which platforms do you advertise on?
Mainly Google Search and Shopping, plus Bing where it earns its place for a given market. The mix follows where your buyers actually search, not a default list of every platform going.
How long have you been running paid search?
Over ten years. The fundamentals of paid search (matching budget to real intent, not just spend) hold steady even as the platforms and their tools keep changing.
Start with a conversation.
A few lines is enough to begin. You'll hear back within two working days.
Get in touchWhat are you trying to grow?
Enquiries, bookings, sales, sign-ups, or simply being found.
What have you already tried?
The agency, the campaign or the platform, and why it stopped.
What do you expect to spend?
A range is fine. It means the first reply is about what works for your budget.