Services

AI agents built into the systems you already run, and a straight answer on where AI is not worth it.

AI receptionist

The tools you already use joined into one system, so information moves without anyone copying it.

Getting found, bringing the right people in, converting them, then improving the next visit.

Written from
the research.

Articles on search, AI and automation, with the data and the dates left in.

AI10 Oct 20264 min read
Can AI replace a receptionist?
AI can answer the calls nobody is free to take, but it does not replace the person who knows your customers. Where I draw the line, from two real projects.
Marketing2 Oct 20264 min read
Conversion rate optimisation: what it is and how to improve it
What conversion rate optimisation is, how to improve a website's conversion rate, and how it differs from SEO, with a real before and after.
Marketing2 Oct 20263 min read
How to create a customer journey map from real data
How to create a customer journey map from what visitors actually do, the steps and stages, and what a map built from analytics can and cannot show.
Marketing2 Oct 20264 min read
How to create a marketing strategy for a small business
How to create a marketing strategy a small business can actually run: the steps, how to choose channels, and why fewer channels usually beats more.
Workflows2 Oct 20263 min read
What is business automation? Three real examples from small businesses
What business automation means for a small business, with three real examples: enquiries into a job system, missed calls answered, job photos into posts.
Marketing27 Sept 20264 min read
Is there a Google Analytics alternative without a cookie banner?
What cookieless analytics actually measures, what it can't, and what it showed one client that a consent-based tool was hiding.
AI24 Sept 20264 min read
What AI agents can actually do for a small business
AI agents are software that takes on one defined job and acts on it. What that looks like in a small business, where it works, and where it doesn't.
AI24 Sept 20263 min read
An AI strategy for a small business starts with one job
Most AI strategy advice is written for governments and enterprises. For a small business it starts smaller: one job, one decision, then the next.
Workflows24 Sept 20266 min read
How to map a business process, and what not to automate
How to map a business process in an afternoon, with a real example, then use the map to decide what to automate and what to leave with a person.
Marketing24 Sept 20263 min read
Is GEO replacing SEO? What the search results actually show
What Google actually shows for GEO and SEO searches, checked in September 2026. GEO is not replacing SEO. It adds one more results page to watch.
Marketing24 Sept 20264 min read
One page or two? How I decide from the search results
Keyword lists suggest dozens of pages. The search results decide how many you need. The method, with real examples from September 2026.

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