Found by the
right people.

Works out why a site is or is not being found, then fixes it: technical problems that stop pages being crawled or indexed, pages that do not match what people search for, and a structure that hides good pages from visitors and from Google. With a consultant rather than an agency, the person who audits your site is the person who does the work.

It depends on the size of the site, how much is broken versus missing, and whether new pages need writing or existing ones need fixing. The audit comes first, so a figure follows from what the site actually needs rather than from a package chosen in advance.

Technical fixes can show within weeks, once Google recrawls the pages. New content and authority build over months. Anyone promising page one by a date is guessing, because the result depends on your competitors as much as on you.

For most businesses whose customers search before they buy, yes. Paid clicks stop when the budget stops, while organic visibility keeps working. AI answers have changed what a results page looks like, but they still draw on the pages search engines find and trust.

No. Generative engine optimisation, getting cited in AI answers, rests on the same foundations as SEO: pages that are easy to crawl, clearly structured and trusted. It adds somewhere new to check, which sources the AI cites for your searches, rather than replacing the work. What the search results show.

Through cookieless analytics, so the numbers include the visitors standard tools miss. Cookie rejection alone can hide around a third of real visitors from a tool that depends on consent, before bots are even excluded, so a site reading only cookie-based analytics is often working from an undercount of the exact organic traffic SEO is meant to grow.