Doppio

Found by the
right people.

SEO consulting that puts you in front of people already searching for what you do, in results and AI answers.

Get in touchWhat's included
Who it's for
Businesses whose buyers search before they get in touch.
What you get
A crawl-based audit, a page plan, and the fixes.
Where it starts
A full crawl of the site and a look at what already ranks.
Pace
Technical fixes show in weeks. Content builds over months.

Every click you
don't pay for.

Paid search stops the day the budget does. Organic visibility takes months to build, but once pages rank they keep bringing people in without a cost per click, and they are the same pages AI answers draw on.

What SEO work covers.

Technical health first, since it holds everything else back, then the pages and the signals that earn trust.

  • Technical audit

    A full crawl of your site, finding what stops pages being crawled, indexed or loaded quickly.

  • Keyword and intent research

    Real search demand from Google's own data, and the questions people actually ask, not a list guessed in a meeting.

  • Structure and internal links

    Pages compared by meaning rather than keywords, to find the links a site should have but does not.

  • Content and on-page

    Each page written around what its search is really asking, checked against what already ranks.

  • Local visibility

    Google Business Profile, reviews and location details, for businesses that serve a place.

  • AI search

    Pages that are clear and well structured enough for AI answers to find, trust and cite.

Behind the reports.

The screens I work from for this service, shown here with an example business and example figures. You don’t need a login: you get the report and what to do about it.

  1. Doppio Analytics search screen with example data: Google clicks, impressions, click rate, position and the top search queries.
    Example data
    What it shows
    The searches you appear for in Google, your position for each, and how often people click.
    What you get
    The searches to work on next: the ones where you already show up but rarely get the click.
    Why it matters
    SEO work aimed at real searches, and measured in clicks rather than guesses.
  2. Doppio Analytics indexing screen with example data: which pages Google has indexed, sitemap coverage and the reason for each page left out.
    Example data
    What it shows
    Which of your pages Google has indexed, and Google’s reason for each one it left out.
    What you get
    The pages Google is skipping and how to fix them: here, a German page treated as a copy of the home page.
    Why it matters
    A page Google hasn’t indexed can’t rank, however good it is.

Search now has
two front pages.

Google's AI Overviews and assistants like ChatGPT answer questions before anyone clicks. They cite pages that are clear, structured and trusted, which is what good SEO already produces. You see which sources get cited for your searches, and what it takes to earn a place among them.

Read: is GEO replacing SEO?

How SEO work runs.

SEO compounds over months, not weeks. What depends on you: access to the site and its search data, and answers to questions only you can answer.

  1. Audit

    A full crawl plus a look at what already ranks, what is broken, and what is missing entirely.

  2. Research

    Search demand, real questions and the pages Google already rewards, compared query by query.

  3. Plan

    Which pages to fix, merge, build or leave alone, in the order that moves things soonest.

  4. Fix and build

    Technical fixes first, since they hold everything else back, then the pages themselves.

  5. Measure

    Rankings, search clicks and what visitors do after they arrive, read together in one place.

  6. Refine

    Pages close to the top get pushed. Pages that are not working get rethought, not left to drift.

The Tanngo wordmark as thick black glass letters with a band of light across them.

Real numbers,
not vanity metrics.

Bordeaux · Cookieless analytics

For a Bordeaux tanning studio, cookieless analytics showed which pages and content were actually earning attention, not just how many visits a standard tool estimated. That accuracy is what decisions here get judged against: knowing a page is working, not assuming it is because a dashboard says so.

Read the case study

Questions about SEO.

What does an SEO consultant do?

Works out why a site is or is not being found, then fixes it: technical problems that stop pages being crawled or indexed, pages that do not match what people search for, and a structure that hides good pages from visitors and from Google. With a consultant rather than an agency, the person who audits your site is the person who does the work.

How much does an SEO consultant cost?

It depends on the size of the site, how much is broken versus missing, and whether new pages need writing or existing ones need fixing. The audit comes first, so a figure follows from what the site actually needs rather than from a package chosen in advance.

How long does SEO take to work?

Technical fixes can show within weeks, once Google recrawls the pages. New content and authority build over months. Anyone promising page one by a date is guessing, because the result depends on your competitors as much as on you.

Is SEO still worth it?

For most businesses whose customers search before they buy, yes. Paid clicks stop when the budget stops, while organic visibility keeps working. AI answers have changed what a results page looks like, but they still draw on the pages search engines find and trust.

Is GEO replacing SEO?

No. Generative engine optimisation, getting cited in AI answers, rests on the same foundations as SEO: pages that are easy to crawl, clearly structured and trusted. It adds somewhere new to check, which sources the AI cites for your searches, rather than replacing the work. What the search results show.

How do you measure whether SEO is working?

Through Doppio Analytics, my own cookieless platform, so the numbers include the visitors standard tools miss. Cookie rejection alone can hide around a third of real visitors from a tool that depends on consent, before bots are even excluded, so a site reading only cookie-based analytics is often working from an undercount of the exact organic traffic SEO is meant to grow.

Start with a conversation.

A few lines is enough to begin. You'll hear back within two working days.

Get in touch

  • What are you trying to grow?

    Enquiries, bookings, sales, sign-ups, or simply being found.

  • What have you already tried?

    The agency, the campaign or the platform, and why it stopped.

  • What do you expect to spend?

    A range is fine. It means the first reply is about what works for your budget.