E-Commerce Landing
Page Fix
An online store was paying for Google Ads clicks that arrived and immediately left.
- Where
- Online store, Australia
- Built on
- Google Ads + CRO
- What was built
- Bounce diagnosis, then page restructure.
The situation.
The store's Google Ads campaign was bringing in the right traffic, but the landing page wasn't holding it: visitors bounced straight off without looking further. The page existed, and the information visitors needed was on it, but not where or how they could find it quickly enough before giving up.
What we built.
Bounce diagnosis
Reading how visitors actually landed and left showed the drop-off wasn't a traffic problem, it was the page. The information that mattered to a Google Ads visitor was there, just buried below what they needed to see first.
Page restructure
The key information was moved to where an arriving visitor would actually see it, matching what the ad had promised instead of asking them to go looking for it.
The outcome.
Bounce rate dropped by 27% and conversions rose by 58%, with enquiries coming in better qualified than before, all from the same ad spend and the same traffic.
Start with a conversation.
A few lines is enough to begin. You'll hear back within two working days.
Get in touchWhat is the manual job?
Who does it, how often, and roughly how long it takes them.
What have you already tried?
The tool you bought, the contractor you hired, and why it stopped.
What do you expect to spend?
A range is fine. It means the first reply is about what works for your budget.