E-Commerce Landing
Page Fix
Koolcube, an online store, was paying for Google Ads clicks that arrived and immediately left: about 60% of visitors left within the first tenth of the page.
- Where
- Online store, Australia
- Built on
- Google Ads + CRO
- What was built
- Scroll diagnosis, then page restructure, then search to Shopping.
The situation.
Koolcube's Google Ads campaign was bringing in visitors, but the landing page wasn't holding them. The scroll data showed about 60% of them leaving within the first tenth of the page, before they reached anything to act on. The hero image was slow to load, and the top of the page gave too little detail and no clear action in view. The search campaigns were also performing badly.
What I built.
Scroll diagnosis
Reading how far visitors scrolled showed the drop-off wasn't a traffic problem, it was the top of the page: a slow hero image, too little detail and no clear action in view.
Page restructure
The call to action and the key information were moved up and the hero image was improved, so an arriving visitor sees what the ad promised straight away.
Search to Shopping
The search campaigns were performing badly, so the budget moved to Shopping ads. As a test the budget was cut by 50%, and it stayed there: the cost per sale stayed low, and extra spend was not bringing more sales, because the campaign was already reaching most of the people looking for those products.
The outcome.
About 15% of visitors now leave at the top of the page, down from about 60%. Conversions rose by 58% and sales went up while ad spend came down, with enquiries coming in better qualified than before.
Start with a conversation.
A few lines is enough to begin. You'll hear back within two working days.
Get in touchWhat is the manual job?
Who does it, how often, and roughly how long it takes them.
What have you already tried?
The tool you bought, the contractor you hired, and why it stopped.
What do you expect to spend?
A range is fine. It means the first reply is about what works for your budget.